Now where does the average internet users hang out on the world wide web? If personal experience is anything to go by , it may not be difficult for a good majority of us to fathom that a significant amount of time is spent on social networks like Facebook and Twitter.
According to a study by Nielsen, the average internet user in the US spends close to 23% of his/her internet time on social networks. That’s a rise of nearly 7 percentage points from just a year back. Now what’s driving this usage is well worth a discussion. But I would assume this rise to be more so because a lot more users are on the SNS websites today (consequently pushing the average time up) rather than any drastic rise in time spent because of rise in popularity of social games like Farmville. That’s because both Facebook and Twitter have seen a significant rise in average time spent per month per user.
Here are the average numbers for June 2010. The corresponding numbers for June 2009 is in brackets.
Facebook : 4hrs 39mins 33sec (1hr 22min 14sec)
Twitter : 31min 17sec (5min 2sec)