eBay has launched a new group buying portal that will let a group of friends or family members to get together in purchasing an item. Group buying is not entirely new to the internet landscape, but when eBay does it, it can be big. The new service will let members of a group pitch in with their own contributions and notes that will all add up towards the purchase of the product. Any item that is available for purchase and is not up on bids can be purchased this way.
The USA Today explains how it works,
“Anything on eBay that’s available immediately, rather than up for bid, can be purchased this way starting today at eBay.com/GroupGifts. If members of an extended family wanted to buy a gift for one member, one person would choose a gift — or have one recommended by eBay — and invite family members to chip in using Facebook or e-mail. Those who wanted to join in would choose an amount to contribute (or agree to pay a requested amount) and pay using either PayPal or a credit card. They could also add a personal note. If enough people don’t chip in, the organizer can ask people to contribute more or choose a less expensive gift.”
What do you think of this new service?