Instagram Hashtags Not Getting You Likes? Here’s What You Can Do

Hashtags are a popular phenomenon across a number of different social media platforms like Facebook, Twitter, Instagram and even LinkedIn. Yet, it is on Instagram where hashtags play a central role in the way the app is used.

Instagram lets users follow hashtags on your timeline. For instance, if you are an interior designer, you could follow a hashtag like #interiordesign to stay updated on the latest trends and styles in this industry.

Find the right hashtags

Picking the right hashtag is thus half the battle. Going back the example of hashtags related to interior design, a search on Kicksta’s hashtag generator  lists the following hashtags as having more than a million posts each.Instagram Hashtag Generator

Quite clearly, these are the most popular hashtags related to this industry. Posting content with these hashtags should help you reach the maximum number of users. Right?

Not necessarily. Popular hashtags like these are also the most competitive. With over a million posts made with a hashtag like #interiordesign, chances are that your post with this hashtag could get drowned among several other posts that get made with yours.

Pick niche hashtags

There is another factor to consider here. A topic like “interior design” is pretty broad. What interests one user and fetches likes and engagement may not interest another user.

In other words, when you use broad hashtags, then your post reaches a good number of users who are not particularly interested in what you have posted. Instagram’s ranking algorithm places a lot of emphasis on user engagement. So when that does not happen, Instagram tends to rank your posts lower and lower.

Here’s the fix -try to include hashtags that are highly relevant to what you post. For example, if you are posting about books on interior design, you could use a hashtag like #interiordesignbooks. If your design incorporates a certain element of styling, then use hashtags relevant to this style may be used.

While this does help you reach your targeted users better, this does not solve your purpose always. Niche hashtags don’t tend to be followed as often  as broad hashtags are. Consequently, while engagement stays high with such hashtags, they reach a vastly lower number of people.

Increase hashtag count

It is here that your hashtag count is useful. Instagram lets user add up to 30 hashtags for each of their posts. While many marketing gurus recommend limiting hashtags to around five or six per post, you can maximize reach by maximizing your use of hashtags.

The recommendation to lower the number of hashtags is not without merit though. Hashtags do not contribute directly to the conversation you are making with your followers. As such, cluttering your description field with hashtags can seem excessive and spammy.

One way to maximize the use of hashtags while keeping it clutter-free is by using multiple line spaces between your description and the hashtags. Some users also tend to include hashtags as part of a comment and not within the description.

Trending hashtags

Another problem with hashtags is that new trends emerge all the time. Using the same hashtags for each of your posts can bring down the engagement on your posts over time.

One way to work around this is through competitive analysis. The process here is straight-forward – pick a popular competitor in your industry and look up the hashtags that users tag this company with in their posts. Here is a quick guide on Instagram search from Mentionlytics that explains this process.

  • Enter the name of a competitor you want to monitor
  • Configure the data source for your monitoring and set it to Instagram
  • Sort the results by top trending hashtags to view all the emerging hashtags against your competitor.

Of course, not all of this may be applicable to your business. But if you notice a sharp rise in the number of followers to a relevant hashtag in your industry, it is a good idea to start using this in your posts as well.

Competitive analysis of hashtags

What is your competitor doing that is working for them? A competitive analysis of their Instagram submissions can go a long way in giving you insights to increase your likes as well.

You do this by building a large list of Instagram accounts that cater to your target group – only include those accounts that are fairly large (at least 40,000 followers) and have a highly engaging comments section.

Next, identify patterns in the kind of content they publish. Once you have an idea of what works, produce similar content of your own that can be posted on your Instagram feed. Have at least 30 of such posts ready for submission.

Third, go through the list of popular Instagram accounts again and prepare a list of hashtags that are in the ‘medium popular’ category – that is, about 20K to 200K posts containing them. You may also have a similar list of ‘highly popular’ hashtags – those with over 500K posts.

Finally, schedule your Instagram posts with 30 of these hashtags included in each of them. Generously rotate these hashtags across these posts and schedule not more than 2 per day.

This strategy is helpful in two ways. One, it helps you efficiently replicate the success of your competitors. Also, shuffling your hashtags gives you better insights on which hashtags work and which ones don’t. You can now steadily bring down your hashtags count to ones that work most effectively and stick with them.


Top 13 High Paying Tech Jobs For 2020

“Money can’t buy happiness, but it will certainly get you a better class of memories”- Ronald Reagan.

This saying is pretty much self-explanatory. While money is not the ticket for a happy life, it surely is a way to live a quality life. As the world is progressing and developing in unimaginable ways, people have started giving stress on the importance of the way you live your life.

From your social status to your market value, everything depends on how much you earn. To survive in this competitive society, you need to earn better.

Apart from this, having good pay also allows you to live your life in luxury and secure the future of your coming generations. This is why most people have started picking out careers which will help them earn better.

What are the Top Paying Tech Jobs Today?

It is no surprise that medical and IT fields have the best paying jobs in all the sectors. Here is a list of the top 13 high paying IT jobs. The respective job salary data is taken from PayScale.

Data Scientist

A Data Scientist must have knowledge of the following:

    • Languages and technologies like Java, Python, R, SAS, and more
    • They must know how to use analytical tools
    • Knowledge of data models, data mining, Big Data Analytics, Software Development
    • The latest technologies and innovations in the IT field
    • Skills in AI, Machine Learning and Deep Learning
    • Managerial skills to identify business issues and goals

The average salary of a Data Scientist is $95,000 a year.

Big IT players like Tata Consultancy Services (TCS), Cognizant Technology Solutions (CTS), Hewlett-Packard (HP), Wipro Technologies, HCL Technologies, Deloitte, PayPal, Dell, and more are offering jobs to Data Scientists.

If you want to make a career as a Data Scientist, here are some courses that can help: 

  • Data Science Certification Training – R Programming
  • Data Science with SAS Training
  • Data Science with Python

Software Engineer

Software engineers require knowledge about the following:

  • They need to have in-depth knowledge about software architectures
  • They require good programming skills in C, C++, Java, PHP, Spring, Angular, React, Ruby on Rails, and more
  • They need to have strong analytical skills
  • They also require knowledge about data models 

The average salary of a Software engineer or architect is $60,000 a year.

Employers like IBM, Rubicon Project, FINRA, American Management Association, and more are hiring software developers and architects.

Courses that can help:

  • Selenium 3.0 Training
  • Node.js Training
  • Certified Android App Developer
  • Full Stack Web Developer – MEAN Stack

Project Manager

Skills required by Project Managers are:

  • Business Analysis knowledge is very important for Project Managers
  • They require knowledge of different technologies and languages like Java, HTML, SQL, Agile Software Development, and more
  • Managerial skills are also necessary to become a Project Manager

The average annual salary of a project manager is $75,000.

Here are some companies who are hiring Project Managers: CISCO, Accenture, Microsoft, JPMorgan Chase, and more.

Certificates and courses that may help:

DevOps Engineer

Some skills required by DevOps engineers are:

  • Knowledge of Amazon Web Service
  • Software Development 
  • Understanding of network operations
  • Knowledge of different operating systems 
  • Knowledge of different platforms and tools like Git and Jenkins

DevOps engineers enjoy an average annual salary of $137,000. DevOps was the highest recruited job of the year 2018.

Here are some courses that help you become a DevOps engineer:

  • DevOps certification training
  • DevOps Architect
  • Salt Training Course

Big Data Architect

Here are some skills required by Big Data Architects:

  • Knowledge about technologies like data warehousing, NoSQL, Hadoop, and more
  • They require good programming skills and knowledge of coding
  • They need excellent data visualization skills
  • They also need managerial skills and communication skills

The average annual salary of Big Data Architects is $123,000. 

Companies hiring Big Data Architects are Amazon, Google, IBM, Oracle, and more.

Here are some courses that will help you become expert Big Data Architects:

  • Big Data Hadoop and Spark Developer
  • Big Data Engineer

IoT Architect

IoT Architects should have the following skills:

  • Complete knowledge of programming
  • Knowledge of different technologies
  • Artificial Intelligence and Machine learning
  • Knowledge of hardware designing and architecture

An IoT architect earns an average annual salary of $111,000.

AI Engineer

These skills are highly desired from AI Engineer:

  • Strong programming skills
  • Knowledge of languages and technologies like Python, R, SAS, and more
  • Knowledge of Machine learning, Deep learning, Data Science and more

An AI Engineer can expect an annual salary of $171,000.

Top AI companies like Amazon Web Service, IBM, Google AI, Apple, Facebook, Microsoft, and more are hiring AI Engineers.

Here are some AI courses which are highly valued in the IT market:

  • Artificial Intelligence Engineer
  • Deep Learning with TensorFlow
  • RPA with UiPath Certification Training
  • Automation Anywhere Certified Advanced RPA Professional Training Course

Cloud Architect

Some skills that are required to become a Cloud Architect are:

  • Knowledge of Amazon Web Service
  • DevOps engineering
  • Knowledge about Systems Architecture
  • Knowledge about IT Infrastructure and Business Analysis
  • Knowledge of Cloud Computing

The average salary of a Cloud Solutions Architect is $154,000.

Top companies like Amazon and Wipro are hiring cloud solutions architects.

Some courses that can make you expect cloud solutions architects are:

  • AWS Solution Architect
  • Microsoft Certified Associate: Azure Administrator (AZ-100 and AZ-101)

Full-Stack Developer

Full Stack developers are highly paid IT professionals. Here are some mandatory skills required by Full Stack Developers:

  • Knowledge of different technologies like MongoDB, Angular JS, React JS, Express JS and more
  • Knowledge about web development
  • Knowledge of scripting and programming languages
  • Knowledge about databases
  • Skilled in client-side as well as server-side development

The average annual pay of a Full Stack developer is $110,000.

Companies who are hiring Full Stack Developers: Weinvest, CallHub, Tracxn!, NanoNets, and more.

White-Hat Hackers

Information security engineers and White Hat Hackers are responsible for keeping a company’s information safe from malicious hackers and other threats. 

Here are some skills desired by Ethical/White Hat Hackers:

  • Knowledge of Cyber Security, Software testing, network support, web security and more
  • Knowledge about systems architecture and security policies and procedures
  • Knowledge about programming languages
  • Skilled in security risk management

The average salary of a White Hat Hacker is $131,300.

Here are some popular companies hiring Cyber Security expert: Wipro Technologies, Tata Consultancy Services, Paladion Networks, EY (Ernst & Young), Infosys Limited.

Courses that can help you become an expert Ethical hacker are:

  • CompTIA Security+ 501
  • CEH (V10)- Certified Ethical Hacker
  • CISA®- Certified Information Systems Auditor
  • CHFI-Computer Hacking Forensic Investigator Certification course

Blockchain Engineer

As blockchain technology is becoming increasingly popular and the availability of blockchain engineers is low, they are one of the highly paid IT professionals.

Here are some skills required by BlockChain Engineers:

  • Knowledge of technologies like Ripple, R3, Bitcoin and more
  • Knowledge of cloud computing
  • Understanding of Data Analysis, Data Modeling, logistics 
  • Enterprise resource planning (ERP) skills

A Blockchain Engineers earns an average of $130,000 a year.

Here are some courses which can help you sharpen your Blockchain skills:

  • Blockchain Basics
  • Blockchain

Product Manager

The products that are built by engineers cannot survive in the market without proper management. A project manager takes part in all processes of a product lifecycle and ensures that the product does not fail in the market.

Some key skills required by Product Managers are:

  • Complete knowledge of Product Lifecycle Models and Management
  • Skilled in product management tools like JIRA, Asana and more
  • Strong managerial skills 

The average annual salary you can expect as a Product Manager is $100,000 a year.

Salesforce Developer

A good Salesforce Developer is expected to have the following skills:

  • Knowledge of Software development, RESTful Web services, Data Analysis, CRM and more
  • Web development skills and knowledge of different programming languages like Python, HTML, JavaScript, SQL
  • Project Management skills and knowledge of Enterprise System Development is also important

The average salary of a Salesforce developer with 1 to 3 years of experience is $59,000 – $105,000. 

Companies hiring Salesforce developers are: Accenture, Cognizant Infosys, Cognizant, Deloitte, Wipro

Some popular Salesforce courses and certifications are:

  • Salesforce Administrator & App Builder
  • Salesforce Platform Developer I (Apex and Visualforce)

These were the top 13 high paying IT jobs which are a great career choice in today’s world. More IT fields like Agile and Scrum Development, Digital Marketing, and more have great career prospects and pay scales too. 

If you are interested in these fields, you should start preparing and master your skills by taking up certifications and courses. Become an expert in your field and get better jobs and higher pay!

This is a guest post by Mohsin Ali Khan. He is a SEO Team Lead at Simplilearn concentrating on two major categories Project Management and Cloud Computing. A writer and SEO strategist by day and he is passionate to bring in the best SEO optimized page / content for the readers that are based on facts and research. He values curious minds and scrambles to learn new things.