The idea for this blog post was triggered by a marketing email I received from one of my clients. After a little digging through, I realized that their email was sent from a third party email marketing service provider. I found it interesting because this client happens to use NetSuite for their ERP and CRM requirements, which has an in-built email marketing solution. As it turns out, the client had no idea NetSuite offered such a tool with CRM+. If you are using NetSuite at your workplace, here are some ways your business can save costs and increase revenues.
A study conducted by the Economist Intelligence Unit last year showed that business models among companies are rapidly evolving with a lot of businesses now integrating subscription/membership into their offerings because of the profitability. If your business has a subscription model, you do not have to build the necessary back-end infrastructure from scratch since NetSuite already has the necessary features for you to get going. With NetSuite’s subscription services feature, you could track and schedule orders, monitor fulfillment and deploy a recurring billing system. Each fulfillment in a subscription is consolidated as part of a single transaction that is scheduled to dispatch periodic deliveries. If you have not given this a spin yet, it’s high time you do.
This is one of the most powerful, yet overlooked, part of the ERP suite. The saved search feature is a goldmine and can be used to extract, format and customize data in a variety of ways to suit one’s requirements. If your job involves preparing monthly reports and analyzing them, mastering the various provisions of the saved searches feature will save you hours of work every month; providing you with sufficient time and resource to analyze and derive more meaningful information from these reports.
Customer Data Mining:
NetSuite provides a range of options to sort and filter customer data. For instance, it is possible to filter out customers based on their acquisition channel (like phone call, website, outbound advertising, etc.), identify the behavior patterns of customers from each of these channels and make decisions based on their usage patterns. In addition to NetSuite’s native solution, there are also third party add-ons you could install which will help you look at the consolidated information from your NetSuite dashboard instead of having to login separately into each of these different services.
A number of businesses today use webinars as a marketing tool to attract leads. If you have been working on webinars yourself, then NetSuite’s event management tool should help in extensively tracking the leads generated from the event. Webinar events may also be integrated with NetSuite’s eCommerce tools if you plan to launch a paid webinar event. There are a number of third party tools that can help you with this. But by using the native features available here, you can be saving on money and time by deploying right from NetSuite.