After the iPhone launched and third party apps became a reality, the iTunes was introduced to a new segment of digital content called apps. The popularity of apps rivaled that of other digital content sold on the App Store like songs; so much so that an App Store was separately carved out of the iTunes store.
With the launch of Apple Tablet imminent, it now appears that the iTunes could soon be seeing a new eBook store in its premises. According to a report on 9to5 Mac, Apple is in discussion with at least six major book publishers who are looking to partner with Cupertino to sell their ebooks to Tablet customers.
According to the source, the book publishers are looking at an “agency model” wherein they shall be able to control the prices and access to the files and the Tablet would merely serve as a platform with Apple receiving a share of revenues. However, it is unlikely considering Apple has always regarded it as a policy to strictly police the content that their users have access to.
Publishers such as HarperCollins are banking on the Apple Tablet as a way to revive the sales of their books. Apparently, to these publishers, the Tablet is a better bet than Amazon Kindle because of the formats that it supports. According to a source, HarperCollins has expressed interest to sell ‘enhanced ebooks’ which are normal ebooks supplemented with videos, author interviews and social networking tools. The publishers say this would fetch the company higher margins on sales.
It will be interesting if Apple secures the partnerships of book publishers well in time before the official unveiling of the Tablet on January 27.[via 9to5 Mac]