There has been a lot of speculation over the pricing of ebooks on Apple’s iBookstore. This comes especially after the standoff between Amazon and Macmillan; one of the publishers signed up for the Apple iPad.
However, according to a new report on the New York Times, the price of ebooks might not actually be as high as anticipated. The article claims inside sources as revealing that Apple intends to offer “discounts” on best-sellers bringing the price of these publications to as less as $9.99. In other words, the marked price of $12.99 – $14.99 on ebooks could just be the upper ceiling.
This is not all. The report also claims that other publications not on the bestseller list could also see drop in prices if their respective hardcover versions are priced below the typical $26.
Apple executives have refused to comment on the issue. However, this appears to be a master strategy that will appease both the customers and the publishers alike. We will update you on the prices when they are revealed.
[via NY Times]