eBay India has announced the launch of a new charity category that will showcase products from NGO (Non-Gazetted Organizations) like CRY, Save The Children, Sparrow Shelter, Women’s India Trust, etc. The category is expected to give greater prominence to products sold by these NGOs to a worldwide audience of tech-savvy online shoppers.
At present, more than 40 charity organizations are learned to have signed up with eBay. The new launch will also offer an easy way for interested people who may want to support charity work but may not have the know-how.
Though the new category has been launched only now, the eBay India Charity Fundraising platform has been around since 2005 and has raised over 2 crore ($432,000) since then.[via India Infoline]