Video is one of the most engaging ways to attract customers while enhancing the reputation of the business. YouTube provides you with a wide range of tools that will help you sell more products while creating a deeper connection with your viewers. If utilized correctly, you can easily create an intricate method to expand your reach to more than just those who see your ads in search results on Google.
The Right Video Content
You want to create more than just an advertisement regarding a specific product. To engage those on YouTube, you want to explore different facets of what the item is capable of doing. For example: proper procedures, tips, how to videos and other informative methods may help you engage those interested in what the product can do for them. If you can add an entertaining flare to the content, it may have greater potential for being shared by those viewers.
Descriptive and Succinct
Statistically, shorter videos are often the most effective and fully watched on YouTube. For instance: You don’t want to spend 10 minutes trying to convince someone that they need to buy your style of smartphone cover. However, showing a short video about how to install it can strengthen the trust in the consumer while encouraging him or her to buy it from you.
Sharing On Other Social Media
After you upload the content, you can share it with some of the most popular social media sites on the Internet. With a few clicks of the button, you may engage a very large number of users in a very short amount of time. It is important to note that these videos will be shared on the profiles you created for each social site. For example, you need a Twitter account if you wish to share the video on Twitter.
Intro and Outro
Intros and outros are sections of video that can be useful to keep the viewer engaged. Your intro needs to be able to hold a viewers attention and shouldn’t be longer than 30 seconds. The outro can incorporate a call-to-action to inspire people to act such as clicking on links, liking, sharing and subscribing to your channel. Essentially, the intro sets the mood of the video while the outro engages people to act.
Embedding Video Onto the Product Page
YouTube provides you with the website coding to embed the video into virtually any webpage. If you develop a how to or other informative video regarding the product, adding it to your eCommerce site in the product’s description may help convince the potential buyer that he or she needs it. In this method, you’re showing your video to viewers on YouTube as well as people visiting your site – all from a single upload.
YouTube includes a great deal of versatility when it comes to marketing your products. When combined with online shopping cart software that can support various social media integration, you can attract consumers from a wide range of different online platforms. Explore the tools of the streaming-video giant and maximize the potential for engaging a wider target audience.