There is no dearth of low-end handset manufacturers in the country. The last two years has seen a plethora of companies like MicroMax, Karbonn and Lava that have targeted the entry level and low end handsets in the country. Now, Oscar Electronics has announced its foray into this highly competitive segment with the launch of 10 different Dual-SIM handsets in the country.
The handsets, model-named N1, N2, J1, J2, J3, J4, K2, K3 and Z1 shall be priced between Rs.1,700 and Rs.4,500. Each of these handsets will feature a 1.3-Megapixel camera and will support social networking, music, QWERTY keyboard, FM radio and media player. The company will launch six of the handsets this month followed by the other four next month.
Oscar Electronics has expressed hope to significantly penetrate the rural market with its offerings.