How To Pitch Your Tech Startup

Want to successfully pitch your tech startup to get that funding? Well, memorizing mission statements, highlighting groundbreaking features and displaying impressive 3D models won’t be enough. Instead, you need to work on your storytelling strategy to inspire those willing to participate. Use this as a guide to know how to be a good storyteller and shine during your pitch.

Since their purpose is to bring technology to people, tech startuppers often focus on the innovation factor and tech details. Though this is, of course, relevant for your product or service, information may get lost in a sea of numbers and specs. Your audience may not be so excited about getting a ton of data since it may feel cold and unappealing. 

Tales Aren’t Just for Children

Don’t get me wrong, information is fine but there’s a craft for talking about it and making it interesting. It doesn’t have to be a straight-up fairytale, just have the structure of a story. Let me put it this way: we hear, read, and watch stories all the time on the internet, the news, with your neighbors, next to someone waiting for the bus, during lunch at work…  but not all of them are interesting to you. 

To get that funding after a pitch, learn to master the art of storytelling by making it emotionally appealing to a certain audience and, of course, without losing the focus of selling your idea, which is essentially the main goal. 

There are plenty of marketing strategies for startups. Some are more aggressive than others, and not all of them are suitable for every kind of business. When it comes to inspiring potential partners or investors in the technology industry, storytelling marketing is a powerful, low-cost strategy that can work wonders for startup tech companies

To Captivate, Write Your Story

Everyone has their own vision of things, be sure to ask your team for ideas and powerful insights. Write down interesting facts and details that you’ve found along the way, how you found the right people to develop your technology product or service, the struggles you’ve faced, the lessons you’ve had so far, and how your team operates now. 

Pay special attention to funny, challenging, or even sad events that made your startup grow. These interesting anecdotes will be useful for writing your core story and boost the human factor of it. We’ve all made mistakes and faced adversities, and ultimately learned from them.  

Regardless of the topic, follow these essential steps every good story should have. Try to keep things organized so you know where to finish and don’t spend too much time on other narrative lines. Stick to one narrative line, remember that pitches often last a few minutes. 

Your story should be suitable for both experts and people who are not really familiar with your startup’s approach. 

  • Bring a character to life. It can be a person, a fantasy, or sci-fi character or even an object. Incorporate a few characters but keep it cool since too many may be confusing and distracting. Keep in mind that your ultimate goal is to talk about your startup. 
  • Create an incident. An interesting story is built by actions and key events, not so much on descriptions and dialogue, or irrelevant events that have no connection to the goal of the main characters. Make things happen in your story. 
  • Get to the point. Explain the problem you’re solving and what your startup is doing to solve it. Why is this important for people’s lives? Highlight the reason for this marketing opportunity and how your service or product is something that’s missing or not working.

Have a clear outcome and provide a message that doesn’t leave out key information. At the same time, keep your audience wanting to know more about your startup. 

To Engage, Illustrate Your Story

Remember when you were a kid and you enjoyed going over and over the same illustrated books? Well, things haven’t changed that much in terms of visual attention. Work on visual storytelling to build the strongest message possible. 

If you’re starting from scratch, sketch a storyboard. It doesn’t matter if you’re not a professional artist, you just need to translate your ideas onto paper so they’re clear for everyone participating. You can even use one of many storyboarding apps to help you out. 

Besides illustrations and good pictures, make sure you include your graphic branding elements such as an appropriate color palette and logo. If you still don’t have one, use a logo maker, which can save you a lot of time when creating a logo design

Startup pitch

To Influence, Practice Your Story

Mirror mirror on the wall… Is my startup pitch ready? Before meeting the investors, practice along with your team, make changes, avoid overdoing it, but most of all… feel your story! A well-rehearsed pitch will feel more natural when you master every part of it and work on the tone variations as if you were telling any kind of story in front of an audience. 

Remember those days when you used to hear storytellers and they kept the kids interested in the ups and downs of a tale? That’s how you want to resonate with your audience. Define the tone you want for it: dramatic, humorous, serious… or even scary, if you’re planning on giving it a twist! 

Now You Wish upon a Startup 

Once you’re ready to pitch, it’s time to release the real magic, get inspired, and enjoy the pitch! You got this far after hours of hard work and, if you’re confident about it, the outcome should be positive.

The story doesn’t have word-by-word identical to what you first wrote. You can take little breaks, improvise and make some side comments, just don’t waste too much time on them. Keep the basic structure in your mind –or on a small piece of paper– and everything will be fine. 

In a room full of people, know that people want to be part of a story, and your future investors are no exception. Globally known successful startups have done this. Be confident about your story and you will live happily ever after… or at least get that funding for your startup!

Top 13 High Paying Tech Jobs For 2020

“Money can’t buy happiness, but it will certainly get you a better class of memories”- Ronald Reagan.

This saying is pretty much self-explanatory. While money is not the ticket for a happy life, it surely is a way to live a quality life. As the world is progressing and developing in unimaginable ways, people have started giving stress on the importance of the way you live your life.

From your social status to your market value, everything depends on how much you earn. To survive in this competitive society, you need to earn better.

Apart from this, having good pay also allows you to live your life in luxury and secure the future of your coming generations. This is why most people have started picking out careers which will help them earn better.

What are the Top Paying Tech Jobs Today?

It is no surprise that medical and IT fields have the best paying jobs in all the sectors. Here is a list of the top 13 high paying IT jobs. The respective job salary data is taken from PayScale.

Data Scientist

A Data Scientist must have knowledge of the following:

    • Languages and technologies like Java, Python, R, SAS, and more
    • They must know how to use analytical tools
    • Knowledge of data models, data mining, Big Data Analytics, Software Development
    • The latest technologies and innovations in the IT field
    • Skills in AI, Machine Learning and Deep Learning
    • Managerial skills to identify business issues and goals

The average salary of a Data Scientist is $95,000 a year.

Big IT players like Tata Consultancy Services (TCS), Cognizant Technology Solutions (CTS), Hewlett-Packard (HP), Wipro Technologies, HCL Technologies, Deloitte, PayPal, Dell, and more are offering jobs to Data Scientists.

If you want to make a career as a Data Scientist, here are some courses that can help: 

  • Data Science Certification Training – R Programming
  • Data Science with SAS Training
  • Data Science with Python

Software Engineer

Software engineers require knowledge about the following:

  • They need to have in-depth knowledge about software architectures
  • They require good programming skills in C, C++, Java, PHP, Spring, Angular, React, Ruby on Rails, and more
  • They need to have strong analytical skills
  • They also require knowledge about data models 

The average salary of a Software engineer or architect is $60,000 a year.

Employers like IBM, Rubicon Project, FINRA, American Management Association, and more are hiring software developers and architects.

Courses that can help:

  • Selenium 3.0 Training
  • Node.js Training
  • Certified Android App Developer
  • Full Stack Web Developer – MEAN Stack

Project Manager

Skills required by Project Managers are:

  • Business Analysis knowledge is very important for Project Managers
  • They require knowledge of different technologies and languages like Java, HTML, SQL, Agile Software Development, and more
  • Managerial skills are also necessary to become a Project Manager

The average annual salary of a project manager is $75,000.

Here are some companies who are hiring Project Managers: CISCO, Accenture, Microsoft, JPMorgan Chase, and more.

Certificates and courses that may help:

DevOps Engineer

Some skills required by DevOps engineers are:

  • Knowledge of Amazon Web Service
  • Software Development 
  • Understanding of network operations
  • Knowledge of different operating systems 
  • Knowledge of different platforms and tools like Git and Jenkins

DevOps engineers enjoy an average annual salary of $137,000. DevOps was the highest recruited job of the year 2018.

Here are some courses that help you become a DevOps engineer:

  • DevOps certification training
  • DevOps Architect
  • Salt Training Course

Big Data Architect

Here are some skills required by Big Data Architects:

  • Knowledge about technologies like data warehousing, NoSQL, Hadoop, and more
  • They require good programming skills and knowledge of coding
  • They need excellent data visualization skills
  • They also need managerial skills and communication skills

The average annual salary of Big Data Architects is $123,000. 

Companies hiring Big Data Architects are Amazon, Google, IBM, Oracle, and more.

Here are some courses that will help you become expert Big Data Architects:

  • Big Data Hadoop and Spark Developer
  • Big Data Engineer

IoT Architect

IoT Architects should have the following skills:

  • Complete knowledge of programming
  • Knowledge of different technologies
  • Artificial Intelligence and Machine learning
  • Knowledge of hardware designing and architecture

An IoT architect earns an average annual salary of $111,000.

AI Engineer

These skills are highly desired from AI Engineer:

  • Strong programming skills
  • Knowledge of languages and technologies like Python, R, SAS, and more
  • Knowledge of Machine learning, Deep learning, Data Science and more

An AI Engineer can expect an annual salary of $171,000.

Top AI companies like Amazon Web Service, IBM, Google AI, Apple, Facebook, Microsoft, and more are hiring AI Engineers.

Here are some AI courses which are highly valued in the IT market:

  • Artificial Intelligence Engineer
  • Deep Learning with TensorFlow
  • RPA with UiPath Certification Training
  • Automation Anywhere Certified Advanced RPA Professional Training Course

Cloud Architect

Some skills that are required to become a Cloud Architect are:

  • Knowledge of Amazon Web Service
  • DevOps engineering
  • Knowledge about Systems Architecture
  • Knowledge about IT Infrastructure and Business Analysis
  • Knowledge of Cloud Computing

The average salary of a Cloud Solutions Architect is $154,000.

Top companies like Amazon and Wipro are hiring cloud solutions architects.

Some courses that can make you expect cloud solutions architects are:

  • AWS Solution Architect
  • Microsoft Certified Associate: Azure Administrator (AZ-100 and AZ-101)

Full-Stack Developer

Full Stack developers are highly paid IT professionals. Here are some mandatory skills required by Full Stack Developers:

  • Knowledge of different technologies like MongoDB, Angular JS, React JS, Express JS and more
  • Knowledge about web development
  • Knowledge of scripting and programming languages
  • Knowledge about databases
  • Skilled in client-side as well as server-side development

The average annual pay of a Full Stack developer is $110,000.

Companies who are hiring Full Stack Developers: Weinvest, CallHub, Tracxn!, NanoNets, and more.

White-Hat Hackers

Information security engineers and White Hat Hackers are responsible for keeping a company’s information safe from malicious hackers and other threats. 

Here are some skills desired by Ethical/White Hat Hackers:

  • Knowledge of Cyber Security, Software testing, network support, web security and more
  • Knowledge about systems architecture and security policies and procedures
  • Knowledge about programming languages
  • Skilled in security risk management

The average salary of a White Hat Hacker is $131,300.

Here are some popular companies hiring Cyber Security expert: Wipro Technologies, Tata Consultancy Services, Paladion Networks, EY (Ernst & Young), Infosys Limited.

Courses that can help you become an expert Ethical hacker are:

  • CompTIA Security+ 501
  • CEH (V10)- Certified Ethical Hacker
  • CISA®- Certified Information Systems Auditor
  • CHFI-Computer Hacking Forensic Investigator Certification course

Blockchain Engineer

As blockchain technology is becoming increasingly popular and the availability of blockchain engineers is low, they are one of the highly paid IT professionals.

Here are some skills required by BlockChain Engineers:

  • Knowledge of technologies like Ripple, R3, Bitcoin and more
  • Knowledge of cloud computing
  • Understanding of Data Analysis, Data Modeling, logistics 
  • Enterprise resource planning (ERP) skills

A Blockchain Engineers earns an average of $130,000 a year.

Here are some courses which can help you sharpen your Blockchain skills:

  • Blockchain Basics
  • Blockchain

Product Manager

The products that are built by engineers cannot survive in the market without proper management. A project manager takes part in all processes of a product lifecycle and ensures that the product does not fail in the market.

Some key skills required by Product Managers are:

  • Complete knowledge of Product Lifecycle Models and Management
  • Skilled in product management tools like JIRA, Asana and more
  • Strong managerial skills 

The average annual salary you can expect as a Product Manager is $100,000 a year.

Salesforce Developer

A good Salesforce Developer is expected to have the following skills:

  • Knowledge of Software development, RESTful Web services, Data Analysis, CRM and more
  • Web development skills and knowledge of different programming languages like Python, HTML, JavaScript, SQL
  • Project Management skills and knowledge of Enterprise System Development is also important

The average salary of a Salesforce developer with 1 to 3 years of experience is $59,000 – $105,000. 

Companies hiring Salesforce developers are: Accenture, Cognizant Infosys, Cognizant, Deloitte, Wipro

Some popular Salesforce courses and certifications are:

  • Salesforce Administrator & App Builder
  • Salesforce Platform Developer I (Apex and Visualforce)

These were the top 13 high paying IT jobs which are a great career choice in today’s world. More IT fields like Agile and Scrum Development, Digital Marketing, and more have great career prospects and pay scales too. 

If you are interested in these fields, you should start preparing and master your skills by taking up certifications and courses. Become an expert in your field and get better jobs and higher pay!

This is a guest post by Mohsin Ali Khan. He is a SEO Team Lead at Simplilearn concentrating on two major categories Project Management and Cloud Computing. A writer and SEO strategist by day and he is passionate to bring in the best SEO optimized page / content for the readers that are based on facts and research. He values curious minds and scrambles to learn new things.

4 Lesser Known Ways NetSuite Can Help Optimize Your Resources

The idea for this blog post was triggered by a marketing email I received from one of my clients. After a little digging through, I realized that their email was sent from a third party email marketing service provider. I found it interesting because this client happens to use NetSuite for their ERP and CRM requirements, which has an in-built email marketing solution. As it turns out, the client had no idea NetSuite offered such a tool with CRM+. If you are using NetSuite at your workplace, here are some ways your business can save costs and increase revenues.

Subscription Management:

A study conducted by the Economist Intelligence Unit last year showed that business models among companies are rapidly evolving with a lot of businesses now integrating subscription/membership into their offerings because of the profitability. If your business has a subscription model, you do not have to build the necessary back-end infrastructure from scratch since NetSuite already has the necessary features for you to get going. With NetSuite’s subscription services feature, you could track and schedule orders, monitor fulfillment and deploy a recurring billing system. Each fulfillment in a subscription is consolidated as part of a single transaction that is scheduled to dispatch periodic deliveries. If you have not given this a spin yet, it’s high time you do.

Saved Searches:

This is one of the most powerful, yet overlooked, part of the ERP suite. The saved search feature is a goldmine and can be used to extract, format and customize data in a variety of ways to suit one’s requirements. If your job involves preparing monthly reports and analyzing them, mastering the various provisions of the saved searches feature will save you hours of work every month; providing you with sufficient time and resource to analyze and derive more meaningful information from these reports.

Customer Data Mining:

NetSuite provides a range of options to sort and filter customer data. For instance, it is possible to filter out customers based on their acquisition channel (like phone call, website, outbound advertising, etc.), identify the behavior patterns of customers from each of these channels and make decisions based on their usage patterns. In addition to NetSuite’s native solution, there are also third party add-ons you could install which will help you look at the consolidated information from your NetSuite dashboard instead of having to login separately into each of these different services.

Event Management:

A number of businesses today use webinars as a marketing tool to attract leads. If you have been working on webinars yourself, then NetSuite’s event management tool should help in extensively tracking the leads generated from the event. Webinar events may also be integrated with NetSuite’s eCommerce tools if you plan to launch a paid webinar event. There are a number of third party tools that can help you with this. But by using the native features available here, you can be saving on money and time by deploying right from NetSuite.

Amazon Movie Streaming In Europe Expands With LoveFilm Acquisition

We have been talking about this since September of last year. Popular etailer Amazon has finally confirmed these long-standing rumors with an announcement today that they are acquiring the remaining stakes in popular European online movie streaming, LoveFilm. The deal is expected to get all the required regulatory clearings by the end of this quarter.

LoveFilm has a good presence in both movie streaming as well movie rental market in UK, Germany, Sweden, Norway and Denmark. The company had also recently announced their foray into alternate movie streaming channels like PlayStation 3 and Blu-ray players. The acquisition will give Amazon a terrific boost in its aspirations to improve its presence in the lucrative European market.

The value of the deal has not been announced although it was learned to be in the range of £200 million last time. Amazon stocks in Frankfurt (Frankfurt: AMZ.F) have fallen 0.12% in the opening hours of trade.

Google To Buy Groupon?

Groupon, the daily deals website has been the subject several acquisition related rumors in the past. Earlier this year, we had word that Yahoo was in talks with the company over a possible acquisition. That apparently fell through. Now there is word that Google could be wooing the company in a bid to reaffirm its position in the local commerce market. According to reports, Groupon has a reported revenue of close to $50 million a month and that Google could be making an offer that is notably higher than the $2-$3 billion that was offered by Yahoo.

Though the revenues are pretty attractive, the Groupon management has apparently been actively talking to the potential buyer themselves. The reason, it is believed, is possibly because of possible uncertainties of the business model in the long run.

Anyway, let us wait and watch to see how these rumored talks pan out.

Can You Share Your iPhone Data Plan With iPad?

Yes you can. But only if you live in Canada. Much to the envy of Apple customers around the world, Canadian carrier Rogers has announced a new data sharing option that will allow iPhone 4 customers to share their data plan with their iPad. Accordingly, if you are on the 6GB data plan, you can now […]

Yes you can. But only if you live in Canada. Much to the envy of Apple customers around the world, Canadian carrier Rogers has announced a new data sharing option that will allow iPhone 4 customers to share their data plan with their iPad. Accordingly, if you are on the 6GB data plan, you can now share your plan between your iPhone 4 and iPad by paying an additional monthly fee of $20. However, a big caveat here – This data sharing option is presently on a limited period trial and will end on September 30. The $20 fee will exclude the government’s regulatory recovery fee.

If this sounds awesome, check out the other deal from Bell Canada. The Rogers rival carrier has announced a largely similar offer, except that the iPad data sharing option is available at only $10 a month.

Technically, this is not too different from what AT&T offers with its tethering functionality. American iUsers may note that Ma Bell offers tethering at an additional cost of $20 per month to their Data Pro subscirbers. However, this tethering functionality is not compatible with the iPad.

Nevertheless, this is a good start and hope more carriers start offering such data sharing services (at little to no monthly fee of course)

Vodafone To Sell Minority Stake In Bharti Airtel

Vodafone Group Plc. (NASDAQ:VOD | LON:VOD) may be planning on selling off its minority 4.39% stake in Bharti Airtel – the India based telecom service provider who recently became the fifth largest network carrier in the world in terms of subscribers after its acquisition of Zain’s Africa operations. The value of its stake is worth […]

Vodafone Group Plc. (NASDAQ:VOD | LON:VOD) may be planning on selling off its minority 4.39% stake in Bharti Airtel – the India based telecom service provider who recently became the fifth largest network carrier in the world in terms of subscribers after its acquisition of Zain’s Africa operations. The value of its stake is worth to be over Rs.5,200 crore ($1.1 million).

This is not a Airtel-specific strategy. The UK based company, it is learned, has been weaning itself away from all the minority stakes that the company has been holding in several entities across the world. You may remember statements from Vodafone CEO Vittorio Colao during the Q1 announcements when he said, “We are not here to manage minorities,”.

The company early held close to 10% stake in Bharti Airtel which was diluted to less than 5% after former Vodafone CEO, Arun Sarin purchased the 67% stake held by Hutchison in India’s rival network operated by the Hutchison-Essar group.

Verizon Wireless Subscriber Count Now Over 92 Million

Verizon Communications has announced its second quarter results and among the most anticipated details in the report is the performance of Verizon Wireless – the joint venture between Verizon Communications and Vodafone.

The results have been positive. Revenues for Verizon Wireless increased by 3.4% YoY and now stands at $16 billion. The operating margin corresponding to these revenues is 30.3% which is a growth of 2.5% from the earlier quarter. Verizon has announced an addition of 1.4 million net customers – 665,000 post-paid – in this quarter which takes the total number of subscribers with the carrier to 92.1 million.

There are speculations about the iPhone reaching Verizon in a couple of quarters from now. I wonder if the changed market dynamics could make a significant impact on the company’s subscriber growth. The Verizon stocks (NYSE:VZ) has risen by 2.96% in intra-day trading up till now.

Amazon Share Price Drops 11% Following Quarterly Results Announcement

Amazon (NASDAQ:AMZN) announced its quarterly earnings yesterday. The company has had an overall growth in the quarter ending June. Revenues rose 41% year-over-year to reach $6.6 billion. Profits were up too – by 45% – to reach $207 million.

Despite the growth, the markets have shown a disappointment as the results were below expectations. The market closed at 120.07 yesterday and prior to the opening hours, the stock is already down by close to 11% to trade at 106.89. Analysts had earlier estimated the quarterly revenues to reach $7.16 billion.

However, the results have shown some interesting trends moving forward. Amazon announced that their platform has now been selling more Kindle books than paperbacks. Apparently, over 180 Kindle books are being sold for every 100 hardbacks. This number is expected to be much higher if free Kindle books are also to be counted, though that wouldn’t matter since they do not technically contribute to the company’s earnings.

Nokia Announces Wage Revision For India Workers

Following the two day strike instituted by the Nokia India Employees Progressive Union (NIEPU) earlier this month, the management has agreed to revise the wages of its employees at its plant in Sriperambudur near Chennai. According to the announcement, the revised wages will increase employee compensation by between Rs.6100 ($129) and Rs.10,000 ($211) based on […]

Following the two day strike instituted by the Nokia India Employees Progressive Union (NIEPU) earlier this month, the management has agreed to revise the wages of its employees at its plant in Sriperambudur near Chennai.

According to the announcement, the revised wages will increase employee compensation by between Rs.6100 ($129) and Rs.10,000 ($211) based on seniority. The Sriperambudur plant produces between 500,000 to 800,000 handsets every day and stalling of work due to strikes could cost the company as much as $76 million per day. As part of the deal worked out between the management and workers, 48 employees who were earlier suspended have also been reinstated. The deal is expected to benefit 3826 employees in the company’s Sriperambudur plant.

Incidentally, Nokia stocks in NYSE (NYSE:NOK) have taken a tumble in the past day dropping by as much as 2.11%. The stocks have recovered in the pre-market though and is presently valued at 9.11.