Boutiques.com – Google’s New Fashion eCommerce Portal?

Google may not exactly gel with fashion, but that is exactly the place that the Mountain View based technology giant plans to venture next. A number of fashion bloggers have reportedly received invitations from Google for an event scheduled for next week at New York.

So what are we to expect here? It is being reported that the company could be launching Boutiques.com that could be an end-to-end fashion ecommerce website. Boutiques was originally registered in the name of Like.com that was purchased by Google earlier this year. So this is not going to be just another etailing company. Google already owns some interesting technology developed by Like that allows for sophisticated visual search and this could be incorporated into the website.

The launch of the new site will bring a lot of pressure on eBay to refocus on improving its eCommerce offerings. The company has just lost out to Facebook in terms of valuation and fresh competition from Google could push the stock prices of the popular auction site down even further.