If you think the results that you click on Bing search engine is not actually watched by anyone, you might be wrong. Big Bing actually makes use of your click behavior while delivering search results for other users.
In a patent published recently by Microsoft, the company has sought rights for a technology which will study click patterns of search engine visitors to understand which links are relevant in order to give these results a higher weighing factor for future search queries (of a similar nature).
The inventors of the patent write
“[T]he method may include receiving a search criteria from a user, identifying one or more agents who have performed a search using the search criteria, the agents and the user belonging to the computing network, identifying one or more search results that the agents have previously selected as being relevant to the search criteria, ranking the search results, and displaying the search results according to the ranking.”
While this does sound interesting, there are two questions here:
1. Will privacy advocates cry foul at Microsoft’s attempt to track user behavior?
2. How detrimental can this be to real time search considering a lot of clicks at one point in time might not be relevant later on?
What do you think? Let us know in the comments.