British Petroleum deals with products that really don’t need to be advertised on Google. At least that used to be the thinking of the marketing team at the company till the great oil leak happened. However that changed in June this year during the height of the oil crisis when the company went on a rampage taking its message through the online medium to its customers. According to a report on the Adage, the amount spent on Google Adwords during the crisis equaled a staggering $3.6 million. That takes BP to the top ten list of brands advertising on Google Adwords in USA – a list that is topped by AT&T Mobility.
Here are the top ten advertisers on Google Adwords for the month of June 2010
1. AT&T Mobility : $8.08 million
2. Apollo Group : $6.67 million
3. Expedia : $5.95 million
4. Amazon : $5.85 million
5. eBay : $4.25 million
6. BP Corporation : $3.59 million
7. Hotels.com : $3.30 million
8. JC Penney : $2.46 million
9. Living Social : $2.29 million
10. ADT Security : $2.19 million