The past few months has shown an apparently changed stance from Google. We have seen the Big G focus rather explicitly on two things – Mobile and Location based applications.
For starters, here are a few things
Google has been working on building the next big mobile platform – Android 2.1
Google is very soon bringing its own mobile handset – the Nexus One
Google was rumored to buy Yelp, the regional hotspots review website
Google distributed close to 190,000 stickers to small businesses for users to easily get info about these businesses
These are just a few of them. But it is not too difficult to fathom why. As a matter of fact, most of Google’s biggest competitors are taking the same strategy considering that location and mobile internet are going to be really big in just a few years now.
That makes us wonder, if FourSquare is a nice fish for G to catch!
You don’t need to teach the art of marketing to the biggest advertising company in the world. Google Nexus One, the much awaited smartphone from Google is rumored to be making its commercial launch in less than ten days – On January 5th.
Apparently, it will not be available to everyone then and shall be on an invitation-only basis. It is still unclear who is going to receive the first batch of phones – Google Employees? Android developers? or is through lottery? Nobody knows and that is exactly fuelling this buzz.
The phone looks a much better device from the iPhone – It has got an amazing 3.7″ WVGA AMOLED screen display, a 5 megapixel camera that comes with autoflash and 2X digital zoom. Overall, Nexus One is marginally bigger than the iPhone but performs much better. What’s more, it is on Android which being an open platform is always better than the closed platform from Apple.
So, who is getting the device? We will keep you posted on that.