The Apple iPhone 4 was considered the most successful Apple launch in history after the first weekend. By the time the next weekend arrived, problems with respect to reception, proximity sensor, upload speed, overheating,etc had cropped up.
The most significant (read mainstream) of these was the signal reception issue, more colloquially known as the “death grip“. Steve Jobs first instructed his loyal customers to stop holding their iPhones the conventional way. Apple later took a more defensive position and attributed the error to a software error. However, none of these positions from Apple have been able to convince the customers about the iPhone 4.
The nail in the coffin has definitely been the recent Consumer Reports article which redacted the earlier recommendation. The publication said that their engineers could no longer recommend the device following the antenna issues. All this has probably meant that Apple has no other go but to recall the iPhone 4 units. According to Matthew Seeger, an expert in crisis management, it is “critically important” for Apple to seek a recall of the iPhone 4 units.
All this has appropriately taken a toll on the Apple Inc. share prices. The Apple NASDAQ stock is now trading at 250.25, down 2.73%. To be fair, this is not a “tumble” as yet. However, expect the recall rumors to grow in credibility moving forward which could mean a drastic drop in stock price.
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