AOL Likely To Extend Search Partnership With Google

Google’s search deal with AOL is likely to continue beyond the contractual period which ends later in the year. This was announced by the CEO of AOL, Tim Armstrong at an annual event held at Citi.

Though Armstrong did not explicitly confirm the extension of the search partnership, he insisted that Google will be the first choice partner and will get the “first dibs” at signing the deal when the current agreement period comes to an end.

However, Armstrong did clarify that this does not mean the company would bend backwards to secure the deal and anything that they sign have to be overall beneficial to the entire company and not just their search business. He also commented on Microsoft’s recent push into search advertising saying this could help them with securing better economics.

AOL has of late, been extensively focusing on their bunch of content portals which the company sees as a viable competitor to the content portals of Yahoo and the likes.

[via WSJ]