The once very famous Guitar Hero and DJ Hero games have now been axed by Activision following the poor run of their last year’s release Guitar Hero: Warriors of Rock. While the DJ Hero game has also seen huge losses and the chief executive of Activision, Eric Hirshberg has exclaimed that these games just cannot be made profitable considering today’s market demands. Another shocker was the shelving of True Crime: Hong Kong, the third in the Underworld Shooter Series. According to Hirshberg, the game just does not have the potential any more to grab gamers’ attention.
As a result of the above move from Activison almost 500 people are going to be rendered jobless while more than a 100 UK based companies involved in the Guitar Hero and the True Crime games are going to be severely affected.