Zara, the popular fashion retailer has announced that the company will take the online route to increase sales with the launch of an online store later this year. The new ecommerce store is expected to be available in France, Germany, Italy, Portugal, Spain and the United Kingdom. The launch is expected around September 2.
Zara has had a fruitful few months in the recent past with sales soaring to €2,665 million in the first quarter of 2010. The launch of an online store also comes at a time when the UK clothing industry is touted to have breached £4 billion a month.
The online store will help improve the logistics of the company by making the brand available even in those parts of the country where Zara does not have a physical presence.