When Is Apple iTV Launching? September, Says Rose

Kevin Rose, the founder of Digg, sure has some nice connects at Apple and when he does make an assertion, you sure have to take it with some guarantee given that his credibility is at stake. So when he writes that the Apple iTV could be launching as soon as next month, it is definitely […]

Kevin Rose, the founder of Digg, sure has some nice connects at Apple and when he does make an assertion, you sure have to take it with some guarantee given that his credibility is at stake. So when he writes that the Apple iTV could be launching as soon as next month, it is definitely some bit of interesting news.

But that’s not the only assertion he makes in his recent blog piece. According to Rose, Apple iTV could be “changing everything“. Why? Because he says that Apple’s launch of an iTV Store – similar to the iPhone App Store – could be drastically changing dynamics which would bring content producers like HBO and Fox in direct connection with consumers and which would do away with the middlemen in the form of cable TV providers. And at $99, he says, this is definitely disruptive.

Get ready for yet another over-dosage of magical and revolutionary in the next few weeks from the man in turtleneck and jeans. But truth be told, this is not as revolutionary as it seems since the feature is already used to a major extent on computers. Apple is merely pushing the internet connectivity on to the television.

Nevertheless, with Google TV too launching in the next few months, get ready for yet another segment where these tech giants will get us talking about.