More analytics services and monetization opportunities for Youtube’s content creators may be on the way. PC World has reported Google’s recent acquisition of San Francisco based startup, Episodic that could indicate a future in this direction.
Episodic claims to be a platform for “broadcasting, measuring and monetizing live and on-demand video content to the web or any web-enabled device“. Announcing the acquisition on their blog, Episodic writes,
“Episodic and Google share a common vision for video on the Web. Online video will be ubiquitous, engaging, entertaining, informative and effective. Both teams place value on creating a great experience for viewers and on delivering a powerful and flexible platform for publishers, marketers and advertisers of all kinds. We’re very excited to join the talented team at Google and to continue creating great experiences for viewers and powerful platforms for publishers, marketers, and advertisers.”
While more details of the acquisition is not yet known, the Episodic team is expected to move to Youtube’s office sometime next week.
[Episodic via TechCrunch]
YouTube may be one of the most popular websites in the world today, but the comments on the site may sometimes be the most juvenile you will ever come across. Google apparently wants to wipe that criticism away.
According to reports, YouTube will now offer a “highlights view” that will showcase the top rated comments plus those by the uploader on top of the comments section. This is for viewers to selectively read the more value-adding comments instead of having to scan through dozens of trollish comments across all the videos.
Will this also be an incentive for viewers to make more thought-provoking comments? We hope so.
Online videos have been a challenge on so many fronts – Not only do they consume more bandwidth (and cost more to maintain), they do not monetize well and are not search engine friendly. While there have been reports of companies such as Google working on scanning online videos to understand the context (and thus be able to rank them more appropriately), AOL seems to have an interesting alternate solution.
In a recently filed patent application, AOL describes a way to “study” the instant messages shared by people viewing a video and scanning this text for keywords that may be added as a metadata. This includes splitting the video itself into frames and assigning particular frame IDs. The algorithm will then study the instances of instant messages shared within a particular time since a frame of the video is displayed.
For instance, if several users watching a baseball game video type in praising a “homerun” 25 seconds into the video, the system immediately recognizes that an event associated with a keyword “homerun” has occured at a frame near the 25 second mark and associates this keyword to the video – thus helping in future searches as well as helping it index its videos better on search engines.
In January of this year, we had written about a Google patent application that described a way for small biz advertisers to easily create overlay ads on Youtube. Two months on, the rumor’s turned real with Youtube announcing that the website will now offer an easy way for advertisers to serve ads to their demographics.
In a blog post announcing the same, Youtube writes
“Now, any advertiser can use Display Ad Builder to turn their image ads into overlays and run a campaign on YouTube in minutes. Depending on the type of campaign an advertiser wants to run, overlays can be bought on a CPC (Cost Per Click) or CPM (Cost Per Thousand Impressions) basis, and can be matched to YouTube videos based on numerous criteria (like demographics or content categories), or even on a video by video level.”
With a lot of how-to and tutorial videos on Youtube, we expect these videos to get a lot of advertisers bidding in order to reach the customer just when they are looking for something. This can be big for Youtube. And Google.
[Youtube Blog via NewTeeVee]
Google is reported to be working with Dish Networks, the second largest satellite TV provider in the US to launch a TV search service that will integrate Google search engine prowess with TV listings from Dish.
The technology is apparently being based upon Android OS and Google is expected to introduce search results from Youtube as well as monetize the service through advertisements. And the win for Dish? Who else to get a search service done from than Google itself? It is not clear if Dish stands to earn a share from ads though that appears to be a logical move.
[via WSJ, Business Insider]
Get ready for better experience on the live streamed Netflix movies from later this year. CNET is quoting sources as revealing that a higher 5.1 surround sound and closed captioning features could be offered on Netflix’s HD livestreams from later this year.
However, another rumor surrounding the introduction of 1080p HD streaming went bust as Netflix has denied that this shall be brought to customers anytime this year – An implicit approval of the other rumor however.
Netflix is under intense competition of late ever since Google announced the launch of rental movies on Youtube. Unlike Netflix’s policy to bring new movies 28 days after release, Youtube can bring users new releases thus making it a better option. Better home-theater experiences in the form of surround sound are expected to help Netflix retain the loyalty of their users though it is not known if Google has similar plans for their rental releases as well.