Yahoo Search Marketing Transition To Microsoft adCenter Complete

It has taken a long time for Yahoo to completely outsource their search engine and marketing efforts from their in-house team to Microsoft’s Bing team. Nevertheless, it is now learned that the transition is complete. Moving on, all the search results as well as the associated advertisements on the Yahoo portal and partner websites will be handled by Microsoft. An email was sent to Yahoo advertisers announcing them of this development.

Yahoo Bing Integration

The partnership brings a significant level of benefit to both the companies. The total search engine share of Bing and Yahoo combined in the US is close to 30% and this partnership will bring better competition from advertisers and consequently higher ad dollars.

What does this mean to the existing Yahoo advertisers? The company has noted that the search marketing solutions page will be accessible for the next five months during which the advertisers are expected to effect a complete transition to the Microsoft adCenter. Advertisers may no longer use the Yahoo interface to run campaigns.

Ad Supported Printing : HP To Partner With Yahoo Advertising

Very soon, pages you print from the internet using your web-connected HP printer may contain ads. In a pretty controversial move, Hewlett Packard has partnered with Yahoo Advertising for a pilot program that will deliver targeted ads on pages printed using their web connected printers.

HP launched the new web connected printers last week that will allow users to print content directly from the web or use their mobile phones to remotely trigger the printer to print selected pages from the web.

The value proposition for the user is not known. Traditionally, revenues advertising has been used by content creators as an alternative model for paid subscriptions. While that holds good for the traditional print or web medium, it does not however seem fit for HP’s new model. It is not clear if HP plans to subsidize the cost of the printer in exchange for ad-supported printing.

Nevertheless, this can be a controversial move and do not expect consumers to lap it up readily.

[via ComputerWorld]