Google is learned to be in talks with select content publishers over the launch of a new micropayment system called Google Newspass that will enable a one-click login system for search engine visitors to pay and access content from these publishers.
The Google Newspass system is said to be on the same lines as Facebook Credits which allows a one-click login system for social gaming. However, Google’s solution is said to be focused at media houses who have, for long, complained that their revenues from the online segment has been abysmal while third party referrers like Google have been “scraping” content off their websites to make money.
The new system is expected to offer a Google-Checkout based micropayment system that will appear beside the search engine results from these partner publishers. Publishers may choose to either allow access to content via a micropayment system or offer subscriptions.
Quite expectedly, Google has not confirmed these rumors though an Italian newspaper has revealed that the system can go live internationally by the end of this year.
Search Engine Land has reported that they have received a tip from a New York based retailer who claims Google visited their store to capture images of the interior of their store for a new Google Maps based product, ‘Store Views‘. SEL writes
“Google Store Views will allow people to essentially walk into the store, off of Google Street Views. So imagine you are looking at this store, and then you can click on the door to enter it, all on Google Maps. Then when you enter the store, you can wall through it.”
While Google has refused to comment over this speculation claiming they always experiment with newer features and have nothing to announce, I do not see any particular value in such a tool.
Unlike Street View, the layout of a store is immaterial to most users. The only thing that would interest users is if a particular brand of product is available at any particular store; in which case, Google will have to revisit the shop frequently to update their pictures – a very unscalable model for a Google Maps based product.
It is possible that Google integrates Google Checkout to products on shelf on the virtual store which is again a difficult proposition considering the items on shelf change very frequently.
What do you think Google intends to do with such a Store View feature. Let us know what you think.
[via Search Engine Land]