Facebook Video Chat And Voice Calls Coming Soon?

Facebook, the world’s largest social network with over 500 million registered users is said to have signed a deal with Skype; the world’s largest VoIP calling network with more than 560 million registered users to bring together a feature that will let users to send SMS, make voice calls as well video chat with their Facebook friends. The new functionality is expected to be available in the new Skype 5.0 that is all set to be made public in a couple of weeks from now.

Facebook login on Skype

What is interesting is that the feature is confirmed to be available on the Skype application interface but it is unclear if a voice-calling functionality via Skype shall be made available over the Facebook web interface. That would have been a much more disruptive offering considering that Facebook has a much larger user interaction. Nevertheless, this is a good beginning and it will be interesting to see if this functionality will be made available on the mobile apps as well.

Facebook Insights Taking On Google Analytics

As part of its Open Graph API project, Facebook is learnt to be developing an Insights product that can serve as a handy analytics tool for developers. This could be the next big area where Facebook could be taking on Google which is pretty popular with its Analytics tool.

To use this, developers will need an API key. With an API key, various events may be tracked with basic API calls. AllFacebook quotes an instance of the API call

FB.Insights.impression(
{
api_key: ‘YOUR_API_KEY’,
lid: ‘EVENT_TYPE’
} );

Using the Facebook Insights feature, developers will be able to track virtually all activities of users including simple events such as ‘Like’ a message or other robust activities on their website.

There is not enough information on whether Facebook is building a platform similar to Google Analytics for developers to visit and track their visitor activities. However, that seems to be a very likely proposition.

[via AllFacebook]