Social Media Ad Spending – US Vs. Non-US

Ad spending on social networks is on the rise and as it is in other segments of the digital media, US leads the pack when it comes to advertiser adoption. However, thanks to the terrific adoption of social networks, Facebook in particular, across the globe, advertisers in other parts of the world are taking cognizance […]

Ad spending on social networks is on the rise and as it is in other segments of the digital media, US leads the pack when it comes to advertiser adoption. However, thanks to the terrific adoption of social networks, Facebook in particular, across the globe, advertisers in other parts of the world are taking cognizance as well. According to a report by eMarketer, US and the rest of the world shall more or less even out in ad-spending on social networks by next year. That is still a signficant lead for USA when you consider we are comparing one country against the rest of the world.

So, this is the ad spend in USD across US and non-US over a three year span. The percentage of total ad spend worldwide is provided in brackets.

USA
2009 : $1.40 billion (55.4%)
2010 : $1.68 billion (51%)
2011 : $2.09 billion (49.1%)

Non-USA
2009 : $1.13 billion (44.6%)
2010 : $1.62 billion (49%)
2011 : $2.17 billion (50.9%)