Smartphone Market Share : Windows Phone Vs. iOS Vs. Android

Microsoft may have been a late entrant to the Smartphone segment (not considering the popular but old fashioned Windows Mobile here) but it does look like Redmond is doing a lot of things right so far. The Windows Phone UI and functionalities are extremely slick and despite the relatively few apps available on the Windows Phone marketplace compared to the iOS AppStore or Android Market, a lot of people have started to check out their smartphones. Today, Windows Phone enjoys an encouraging, but not so great 1.9% market share. But that could apparently change in the next few years thanks to the Lumia series of phones from Nokia that run on the Windows Phone platform.

According to the latest report from IHS iSuppli, Microsoft Windows Phone could beat Apple’s iOS in market share as early as 2015. In their report, IHS claim that 2012 could be the watershed year for Microsoft as their Windows Phone grows in popularity from a market share of sub 2% levels to as much as 9%. This is good not just for Microsoft but also Nokia that has seen its popularity fizzle in recent times to the iPhone and Android handsets.

Read : Number of Windows Phones Sold To Be Higher Than iOS by 2015?

Here is how the market share of the three big Smartphone players expected to move over the next three years.

iOS
2011 : 18.0%
2012 : 18.0%
2013 : 17.3%
2014 : 16.8%
2015 : 16.6%

Android
2011 : 47.4%
2012 : 53.9%
2013 : 55.9%
2014 : 57.8%
2015 : 58.1%

Windows Phone
2011 : 1.9%
2012 : 9.0%
2013 : 15.3%
2014 : 16.1%
2015 : 16.7%

The share of the rest of the Smartphone OSes is expected to fall from 32.7% in 2011 to just 8.6% in 2015. Is RIM going to be dead by then?