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Jan 18, 2011
Anand Srinivasan

Apple iTunes Integrating With Safari To Increase Browser Market Share?

This is a rumor that you must take with loads of skepticism. Folks at a popular podcast show have claimed that Apple could be working on integrating its popular iTunes service with its Safari web browser in a bid to spike up the market share of the latter.

According to the source, the company may have already thwarted its plans to build cloud-based iTunes service that would be accessible from any browser. Instead, the new plans will make Safari the only browser that could load the music service. The source further adds,

“Moving iTunes organizational side-bar into Safari isn’t a monumental task. Safari would skyrocket in use as a result of integrating the software titles together.”

The news-quote appears dubious not just because of the untrusted source. It’s also because Apple might not be hedging its iTunes market share in its bid to improve Safari’s market share. Although iTunes is a pretty popular application, the software is pretty bulky and might not be ideally suited for use as an internet browsing application – something that would require it to be pretty lightweight.

In any case, this is a very interesting rumor and we look forward to such a move sometime down the line. An announcement in this regard is expected around the iPod Touch media event in September. That’s a long time from now and hopefully, we will hear a lot more in this regard by then.

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