AD: If you are an entrepreneur or aspiring to be one, you should check out Entrepreneurship Daily. This is an amazing new email newsletter service that provides a daily curated list of business growth ideas, marketing tips and case studies from your fellow entrepreneurs. Signing up is easy and you can unsubscribe at any time with just one click.
In digital media circles, there are traditionally three screens for user consumption : the TV, mobile phone and desktop. This conventionality is seen to be the primary reason why manufacturers were not comfortable in developing a tablet device – until Apple finally decided to move ahead with the iPad plan.
At a time when Apple is seeking to expand the number of screens a consumer is exposed to, Qualcomm has quite contrarian ambitions. It wants to develop one device that can fit all the users’ aspirations – a multifold device that can be spread out to work like a TV as well as folded into a cellphone. A recent patent application from Qualcomm suggests exactly this
“A multi-fold mobile device with a configurable interface is disclosed. When fully extended, the device may provide a panorama view, similar to widescreen televisions. When fully folded, the device may provide a small form factor with an abbreviated view similar to cellular telephones. In addition, the user interface (UI) displayed on the device may change based on the folding configuration of the device. Thus, based on a current folding configuration of the device, the UI may be a panorama UI, a desktop UI, an application UI, a web browser UI, an alarm clock UI, a media player UI, or some other UI.“
It is not clear if Qualcomm is planning a foray into consumer electronics manufacturing or if this is simply a generic patent for the technology. What do you think?