Very soon, pages you print from the internet using your web-connected HP printer may contain ads. In a pretty controversial move, Hewlett Packard has partnered with Yahoo Advertising for a pilot program that will deliver targeted ads on pages printed using their web connected printers.
HP launched the new web connected printers last week that will allow users to print content directly from the web or use their mobile phones to remotely trigger the printer to print selected pages from the web.
The value proposition for the user is not known. Traditionally, revenues advertising has been used by content creators as an alternative model for paid subscriptions. While that holds good for the traditional print or web medium, it does not however seem fit for HP’s new model. It is not clear if HP plans to subsidize the cost of the printer in exchange for ad-supported printing.
Nevertheless, this can be a controversial move and do not expect consumers to lap it up readily.