AD: If you are an entrepreneur or aspiring to be one, you should check out Entrepreneurship Daily. This is an amazing new email newsletter service that provides a daily curated list of business growth ideas, marketing tips and case studies from your fellow entrepreneurs. Signing up is easy and you can unsubscribe at any time with just one click.
In an attempt to tackle competition from the likes of Microsoft and Nintendo, Sony is reportedly working on a game controller that can serve as a universal controller; capable of also being used with Xbox or Nintendo.
A patent regarding this was recently filed by the Sony at the USPTO. According to this, the game controller will be an LCD display based device that will display different key layouts depending on the console being used. The inventors write
“A game console controller includes a hand-holdable housing and a touch sensitive liquid crystal display (LCD) on the housing. The LCD is caused to present, depending on what type of game console a user has selected, a controller key layout for a first type of game console or a controller key layout for a second type of game console. A key layout includes plural keys selectable by a user to input commands to a game console.”
With increasing number of households going for multiple game consoles, it is evident that Sony wants Playstation to be at least one of them. By providing a universal controller, it can ensure that PS remains the default console in the house with the second device being one of Nintendo or Xbox.
What do you think of this strategy?