Local search is big and everyone is jumping into this segment. And for a fact, we all tend to realize that the local results from major search engines is nothing to brag about; except if you are in a high internet density area like New York or San Francisco.
While companies have been devising different ways to go local, Microsoft’s new technology seems to offer you very relevant local search results; except that it can be a privacy nightmare.
In a patent filed recently with the US Patent and Trademark Office (USPTO), Microsoft has described a new way to rank local search results. The inventors cite the following issues with current search results
- Search engines make use of link authority to rank results. While they are good for most cases, they are not exactly relevant when a person is searching for say ‘Italian restaurants near MG Road, Bangalore’. This is because restaurants around MG Road in Bangalore might not necessarily have good PR value
- Some search engines make use of ‘click popularity’ where sites which have been clicked a higher number of times tend to be ranked higher. These sites create a positive feedback loop which does not help in showing the relevant results
To overcome these, Microsoft has proposed the usage of the users’ access log in order to study the pages visited in a specific time period and build an implicit pagerank for pages from the user log which will be used as a factor while displaying search results. So in the earlier example, if the user has visited BangaloreRestaurants.com, results from this website could fetch higher weightage than results from a site like Yelp.
Microsoft says this technology will be particularly useful while ranking pages from intranet websites. While the algorithm sounds interesting, making use of a user’s access log sounds scary. Users are not always comfortable giving third party websites access to the sites they visit. Something does not sound right in Microsoft’s plan to record this log, processing them for implicit pageranking and delivering results back to the user.
What do you think? Are the fears justified or are they unfounded?
Next time you forget your login credentials for your BoA account and ask for the password to be sent to your mobile phone, chances are that the system will track the location of your device as well.
In a new patent filed by the company, the inventors claim one way of minimizing risks in false authentication is by ensuring that a mobile device the password is sent to is at more or less the same location as the computer terminal used to access the online account. The inventors say this location based service could help add an alternative way to authenticate the user over the existing methods.
Blackberry users have been offered the ability to chat and share files with other Blackberry users through the Blackberry Messenger. Now, if the indications are true, Motorola may be going a step ahead and launch a comprehensive social network for their customers.
In a patent filed recently with the US Patent and Trademark Office (USPTO), Motorola has described a social networking service over their telecommunication network that will enable users to discover new friends, share pictures and videos, comment on others messages, etc.
Interestingly, it appears that Motorola could be partnering with existing social networks to kick this feature off. The inventors explain
“In another embodiment of the invention a third party service provider may provide the social networking service to the user using the telecommunication network “
Much like the friends discovery tool in most of the social networks, Motorola’s invention too talks about making use of the users’ contact information like phone number and email address to search for other friends who are already in the network.
Motorola has been gaining traction in the smartphone segment since the launch of Droid and it is likely that the company sees a social networking service as a way to showcase their handsets to a cluster of a population rather than sell it to individuals.
With social networking apps already available, do you see this strategy picking up?
Folks at IStartedSomething have detected a few lines of code referencing to the elusive Zune Phone in a recently updated Zune software. This Zune.INF file, which is responsible for devices connected to the Zune driver explicitly mentions Zune Phone as one of the devices recognized. Here is an excerpt of the code from the file
%Zune.DeviceDesc% = ZuneMTPZUSB, USB\MS_COMP_MTPZ
%Zune.DeviceDesc% = ZuneMTPZUSB, USB\VID_045E&PID_0710
%Zune.DeviceDesc% = ZuneMTPZUSB, USB\VID_045E&PID_063E
%Phone.DeviceDesc% = ZuneMTPZUSB, USB\VID_045E&PID_0640
%Phone.DeviceDesc% = ZuneMTPZUSB, USB\VID_045E&PID_0641
%Phone.DeviceDesc% = ZuneMTPZUSB, USB\VID_045E&PID_0642
With an announcement regarding this very much expected during the Mobile World Congress to be held next month, this discovery has reignited hopes of us being able to see a Microsoft phone soon.
[via I Started Something]
AMD’s launch of the ATI Radon HD 5830 reference boards were expected to be made earlier this week. However, an apparent issue with the circuitry that was detected in the eleventh hour has prompted the company to delay the launch of the device and conduct further investigation on the product.
A source speaking to Taiwanese publication, DigiTimes has said
“The issue is related to circuits on the board, and is triggering an error on card makers’ software testing platforms, the sources explained. AMD has already decided to retrieve related boards for further investigation.”
As is evident, AMD has refused to comment on speculations and has insisted that the products are undergoing their normal batch of tests.
The iPhone OS is Apple’s Operating system that drives not just the iPhone, but also iPod touch. Now with Apple Tablet on the verge of being unveiled, yet another device running the iPhone OS is on the cards.
Apparently, among the several announcements scheduled for the media event that is to happen in a few hours from now is one that the iPhone OS could be renamed as iOS to better reflect the diversity of devices running the software.
We have absolutely no info on the veracity of these claims. Folks at MacDailyNews are pointing to a video grab that points towards this, but then, with so many rumors and speculations surrounding the event, it is pretty possible that this one too is fake. Watch the video and let us know what you think.
Users of the hugely popular social game on Facebook, Farmville can expect the ‘Pay By Facebook‘ option to be rolled out sometime this week. The Business Insider reveals that Facebook’s payment gateway integration is so close to being implemented on Farmville that it could have been introduced last week itself.
The payment gateway is expected to be a huge money-spinner for Facebook, the world’s most popular social network that is now inching towards the 400 million registered users mark. However, despite the huge popularity of its application platform, the website itself had only been making money from advertising which did not contribute to much, considering the major part of revenues from gaming were to be made from purchase of virtual goods.
Facebook is expected to charge a 30% commission on transactions over its payment gateway. Despite this high charge, it is believed that developers would be willing to opt in considering the “Facebook stamp”. The Business Insider also notes that gaming app developers like Zynga believe a payment gateway from Facebook will in fact encourage more users to spend money, thus increasing overall revenues from the gaming apps.
[via Business Insider]
The Nielsen ratings is one of the best known tools for tracking television viewership and audience composition. This is widely popular across the world and is taken as the benchmark when it comes to assessing the popularity of television programs.
However, with mobile TV getting prominence over the past few years, there does not exist a standard to track viewership from the mobile devices. Motorola seems to have taken the first step as a recent patent filed by the company shows.
In this filing, titled “Method for Collecting Usage Information on Wireless Devices for Ratings Purposes”, the inventors write about a technology that will enable them to assess viewership ratings from mobile devices. The inventors explain
“An illustrative system and method are described herein that enable the collection of information from mobile devices that are used to receive broadcasts of television or video programming over a wireless network. According to one illustrative embodiment, one or more ratings servers collect information associated with the use of one or more mobile devices to view broadcast video or programming. The collected information can then be used to calculate ratings.”
We are not sure if Nielsen already methods in place to track mobile TV viewership. A CNET article that dates back to 2005 talks about Nielsen working on something similar though it is not clear if Nielsen’s technology, if it exists, would be regarded prior art.
What do you think?
When Google announced their foray into the smartphone business with the launch of Nexus One earlier this month, they also brought a new distribution model. The Nexus One was sold solely via the Google website cutting off the middlemen in the process.
However, it now appears that the handset could also reach the shelves of Walmart. Folks at AndroidandMe have noticed Nexus One being listed as ‘Coming Soon’ at the Walmart Wireless website. What’s more the 3G network specs of the Nexus One indicates possible support for AT&T, Verizon and Sprint though as we know currently, the device is only available on T-Mobile.
It is not clear if the device would be actually be put on the shelves or will be available through Walmart’s website. For now, we presume only the latter is likely since getting the device to the shelves on Walmart would require a new supply chain strategy to be worked out which the company has apparently not brought about so far.
Check out the page yourself and let us know what you think?
Telenav, the Sunnyvale based maker of GPS Navigator might probably be looking at location-based blogging as the next logical step in their product diversification. In a patent filed earlier this month, the inventors from the company have described a technology that will help users create and read location-based blog entries.
What exactly is location-based blogging? Telenav inventors explain that in the current scenario, users can geotag any of the multimedia that they wish to share. While this is interesting to the readers, it is not particularly useful if a reader is looking at particular location based information. For instance, a user might want to take a look at all pictures taken from the top of the Empire State Building. Telenav sees location-based blogging as being able to categorize geotagged multimedia and offer valuable content to the readers. The inventors write
“a need remains for a mobile location based blogging system to efficiently create, populate and manage location-based blogs and to make the process of creating new User Generated Content for those location-blogs. In view of the ever-increasing added features desired by consumers in their mobile client devices, it is more and more critical that answers be found to these problems.”
The inventors explain the process with the help of an illustration
“FIG. 6A displays a street map on the multimedia display interface 210 of the client 102 of the general purpose mobile location-blogging system 100. In another example, FIG. 6B illustrates a set of general purpose location-blogs in a list format on the multimedia display interface 210 of the client 102.”
“n FIG. 6C and 6D, therein are illustrated the multimedia display interface 210 of a location-blog entry. For example, in an operation with update location-blog command, the client 102 can accept a location-blog command user input and a multimedia user input that can include a video recording, audio recording, image, text, multimedia data, or any combination thereof. The location-blog command and the multimedia data are sent to the server 104 of FIG. 2 in the server request 202 of FIG. 2. The server 104 can create a new location-blog entry that is associated with the new multimedia data. “
GPS-based blogging appears to be an interesting invention which can be quite popular. What is your view on this? Let us know in the comments.