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These are some impressive numbers, ain’t they? Just 25 days after its launch on November 4, Microsoft has announced that their newly launched motion controller is now selling twice as fast as the iPad. The company has reported sales of 2.5 million units in this period which means an average sale of 100,000 units every day.
The numbers are not hard to fathom. Microsoft has partnered with nearly 60,000 retailers across 38 countries and thanks to the discounts and heavy shopping during the Black Friday season, the company has been able to achieve these impressive numbers. Redmond has predicted a total sale of 5 million Kinect units by the end of this year.
Quite clearly, the sale numbers do not project a worldwide success story. Last week, there were reports that suggested that Microsoft had only sold around 26,000 Kinect units in Japan through the opening weekend giving an indication that the high sale price of the motion controller in the country may have created a massive barrier to its sale. It will be interesting to see how Microsoft builds upon the popularity of the opening month to expand into the future.