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Jul 29, 2010
Anand Srinivasan

New Adobe Technology Seeks To Make Rich Media Applications Search Engine Friendly

It is common for publishers to choose textual presentation of content over rich media format simply to make their content more search engine friendly. A new patent application filed by Adobe Systems back in March of this year and made public only recently describes an annotation-based functionality that will make such content discoverable by search engines.

In the application, Adobe writes (text in bold for emphasis) ,

“According to embodiments of the invention, a developer annotates portions of the procedural code of a rich Internet application to facilitate exposing particular content to a search engine. Such annotations may comprise information describing the content to be identified by a Web crawler. Additionally or alternatively, such annotations may comprise a state name, or other identifier and/or information, facilitating direct, or semi-direct, access to the identified content.”

Embodiments of the invention provide a translation module for interfacing between a Web crawler and a rich Internet application annotated according to an embodiment of the invention. For example, a translation module may interact with a Web crawler to respond to Web crawler navigation instructions and access declarative code associated with different states of a rich Internet application, providing responsive information identifying content in a structure that is compatible with a search engine associated with the Web crawler. According to embodiments of the invention, the structure of the content provided by the translation module comprises declaratory code, such as HTML page code or pseudo HTML page code.”

Adobe RIA patent application

The patent application is interesting because a successful implementation of this technology will incentivize more publishers to take the RIA format to create beautiful websites that can consequently make Apple’s war against Flash all the more difficult.

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