Mobile Video Revenue Forecast From Subscription & Advertising

Till sometime back, nobody, even the great Google did not have a clue about effectively monetizing online video. The problem compounded with the advent of 3G and the subsequent proliferation of mobile videos. Advertising has always been the last resort for companies looking to monetize their traffic and according to a recent study by eMarketer, […]

Till sometime back, nobody, even the great Google did not have a clue about effectively monetizing online video. The problem compounded with the advent of 3G and the subsequent proliferation of mobile videos. Advertising has always been the last resort for companies looking to monetize their traffic and according to a recent study by eMarketer, nearly one-sixth of mobile video revenues in USA are expected to be from advertisements by 2014. So where does a majority of revenue come from? The study notes that though subscription based models are normally frowned upon, they continue to deliver the most revenues – at least in the case of mobile videos. $413 million of the total $548 million that mobile videos are expected to make this year in the US are from subscriptions alone.

Total Revenues from Mobile Videos – Estimate
2008 : $340.8 million
2009 : $436 million
2010 : $548.3 million
2011 : $719.2 million
2012 : $925.9 million
2013 : $1128.6 million
2014 : $1342.2 million

Revenues from Advertising
2008 : $12.2 million
2009 : $20.0 million
2010 : $35.1 million
2011 : $58.7 million
2012 : $92.6 million
2013 : $142.3 million
2014 : $206.3 million

Revenues from Subscription
2008 : $273.8 million
2009 : $344.3 million
2010 : $413.4 million
2011 : $524.4 million
2012 : $669.1 million
2013 : $786.4 million
2014 : $901.2 million