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Is the Nokia-Microsoft Partnership A Boon To Rivals?

The Nokia-Microsoft partnership was made public yesterday. But, is this partnership a blessing for Google and Apple and may be RIM as well. Nokia as we know has embraced Microsoft’s Windows and has abandoned its own OS Symbian for developing new smartphones. Analyst Abramsky opines that this partnership is actually helping the iPhones, Androids and Blackberries more than it is going to help Nokia and Microsoft. The partnership between Nokia and Microsoft could help both the companies is the market were to be successful and take Microsoft’s market share from the existing 5 percent to 35 percent. But, if the partnership were unable to deliver the results as expected, then the share gains of their rivals are sure to go up.

On the other hand, there is a possibility that this partnership could also trigger further collaborations like Android /RIM which could influence the smartphone market immensely.

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