AD: If you are an entrepreneur or aspiring to be one, you should check out Entrepreneurship Daily. This is an amazing new email newsletter service that provides a daily curated list of business growth ideas, marketing tips and case studies from your fellow entrepreneurs. Signing up is easy and you can unsubscribe at any time with just one click.

Dec 17, 2010
Anand Srinivasan Shutdown May Not Happen aka is without doubt one of the most loved, if not most used, bookmarking service. The website has been around for more than half a decade as a Yahoo service. Although Delicious has not exactly helped Yahoo make money, it is nevertheless a nifty service that still has a huge captive crowd who can be monetizable in other ways.

It has hence come as a huge disappointment that Yahoo may be planning on shutting down This is courtesy an internal webcast that apparently got leaked to the web by an employee. The screencast has classified several Yahoo properties under categories titled ‘Sunset‘, ‘Merge‘ and ‘Make Feature‘. Delicious – along with other websites like MyBloglog and Yahoo Buzz find themselves clubbed in the ‘Sunset’ category. It is now being speculated that Yahoo may have decided to pull the plug on Delicious – soon.

Yahoo Delicious shutdown

But if the words of at least one Yahoo employee are anything to go by, that may not be the case. Jeremy Hubert, a prototyper for the Yahoo! Search UED Team has noted in a tweet,

Delicious Closing

Yahoo’s own PR statement had rather clearly implied otherwise.

We continuously evaluate and prioritize our portfolio of products and services, and do plan to shut down some products in the coming months such as Yahoo! Buzz, our Traffic APIs, and others. We will communicate specific plans when appropriate.”

So for now, let’s just hope Jeremy is right and sunset does not mean shutdown.


  • If there’s nothing to worry about, then why no reassurances from Yahoo proper after a day of netwide panic and jumping ship of delicious users?

  • Well, the Yahoo PR statement makes a specific mention of Yahoo Buzz and their Traffic APIs. So ‘sunset’ could simply be services where no more development work will happen. While some of these sites, like Buzz, may shut down, it’s possible that Delicious may continue to live on.

  • I see your point but if you’re right I simply don’t understand why they haven’t done anything to mitigate the PR meltdown.

  • Agree with you on this. The vagueness of their statement makes the debate all the more volatile..

Leave a comment

+ nine = 13