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Feb 5, 2010
Anand Srinivasan

Google Store Views To Let You Window Shop?

Search Engine Land has reported that they have received a tip from a New York based retailer who claims Google visited their store to capture images of the interior of their store for a new Google Maps based product, ‘Store Views‘. SEL writes

“Google Store Views will allow people to essentially walk into the store, off of Google Street Views. So imagine you are looking at this store, and then you can click on the door to enter it, all on Google Maps. Then when you enter the store, you can wall through it.”

While Google has refused to comment over this speculation claiming they always experiment with newer features and have nothing to announce, I do not see any particular value in such a tool.

Unlike Street View, the layout of a store is immaterial to most users. The only thing that would interest users is if a particular brand of product is available at any particular store; in which case, Google will have to revisit the shop frequently to update their pictures – a very unscalable model for a Google Maps based product.

It is possible that Google integrates Google Checkout to products on shelf on the virtual store which is again a difficult proposition considering the items on shelf change very frequently.

What do you think Google intends to do with such a Store View feature. Let us know what you think.

[via Search Engine Land]

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