Well! At the moment, no one is backing off. Each one is taking the competition one step ahead and the next one is immediately coming back to stay at an even keel. Only a few days ago, Apple launched its digital subscription services for magazines, now its Google’s turn to churn out the same for publishers who want to go digital and cash in on the tablet craze. The new service, called Google One Pass allows the publishers to take 90 percent price for for any digital publication that users subscribe to. The publication can be through an app or be directly done on the web and the user would only have to pay for the content while using it without the need of maintaining an individual account.
Apple said that it would be taking a 30 percent share of such paid digital subscriptions from the publishers which was abruptly scorned by the media.