Comments on: Youtube video ads – Where Google is going wrong

By: Gigi

Gigi — Wed, 05 Sep 2007 21:13:29 +0000

Ew! When I go to You Tube I want to watch my videos and that’s it. I will never click on an ad there – or anywhere else for that matter. I agree with what was said before. You are likely to click if you’re in the market to buy.

How many of us changes channels when commercial come on TV?

I believe this is a mistake from Google. It’s tacky and annoying. Two words not usually associated with the brand. I’m getting that ad block ASAP.

By: Goutam

Goutam — Thu, 30 Aug 2007 12:32:44 +0000

Nice point of view. I agree to you Anand. Youtube is the destination site in itself. I am only interested in videos when visitng Youtube.

By: Anand

Anand — Mon, 27 Aug 2007 18:38:42 +0000

Thanks for the link Vijay. It will be interesting to see how Google responds to this now..

By: Vijay

Vijay — Mon, 27 Aug 2007 16:35:31 +0000

As much as these ads may be intrusive or non-intrusive, a block has already been found that helps you disable these ads on YouTube..
http://www.chrisfinke.com/addons/tubestop/

By: Anand

Anand — Thu, 23 Aug 2007 18:28:26 +0000

Mayank, as I had mentioned on the post; it is only when a person is actually searching for a product that he is more likely to click on an ad., that is, when he is not on his ‘destination’ website.

Let me take two cases: 1) You are looking for ‘History of London’ and 2) You are looking at cheap hotels in London. In the first case, you may visit a blog on the history of London but it is unlikely you click on ad since you have already reached your destination. But in the second case, my destination is a hotel-booking website, whose ad I might be tempted to click from the same blog.

A person visiting Youtube is unlikely to be searching for any info (I do retreat to an extent on the How-to videos…) rather than simply watching a video. So, it is unlikely that users are ten times more interested in ads on Videos..

By: TipsoSaurus

TipsoSaurus — Thu, 23 Aug 2007 18:09:38 +0000

I don’t agree to you that we are not interested in ads. Believe me its the ads which make you buy things. You would not know about a certain product if it’s not advertised…will you ???

Well, the reason why the ads did well in that testing period was because it’s new – just as you said.

Another reason, which you are missing is that video ads are interactive and if that ad is made interesting then there always a chance that you’ll click on that ad too.