This article is not to convince marketers to go with online advertising, but a compilation of perspectives from marketers who have already taken the online route to promote their products. Here are the results of the survey

Increased reach : 67%
More flexible payment models (CPL/CPC) : 55%
Lower cost : 55%
Improved targeting : 48%
Save time in planning : 33%
Better technology (frequency capping,etc.) : 28%
Fewer points of sale : 24%
No benefits : 2%

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