Your boss is probably having mixed feelings about social media. In a study of senior executives about how social media is impacting their business, here are some responses:

Employees waste valuable time : 51%
Companies and Brands’ representation a worry : 49%

Enhance relationships with customers : 81%
Build brand reputation : 81%
Recruitment : 69%
Customer service tool : 64%
Enhance employee morale : 46%

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