40 percent of iPod sales in the fourth quarter of 2007 were from first time buyers. That is 40 percent of 22.1 million iPods that were sold in this time period. This roughly translates to 3 percent of America buying iPod for actually the first time just in the single quarter.  Since the total sales was 22.1 million, this translates to 7 percent of America buying an iPod just in the last quarter of 2007.

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