Video Advertising Spending
by Anand on December 11th, 2009
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Spending on video advertising is likely to see a huge spurt in the next few years. Here is the projected spending over the next few years
2008 : $734 million
2009 : $1.02 billion
2010 : $1.44 billion
2011 : $1.96 billion
2012 : $2.85 billion
2013 : $3.84 billion
2014 : $5.2 billion
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[...] Monetizing online video is a tough ask and one of the more effective options is by using preroll ads. While websites such as Youtube have refrained from trying this intrusive strategy out, a study of online video site YuMe reveals that this is indeed an effective way to monetize. Here are the click-through rates recorded over the four quarters of 2009 from YuMe. [...]
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