Are internet users okay if their online behavior is tracked and ads served accordingly? According to a study by University of California, here are the responses of 1000 adult American internet users who were surveyed for the report

66% of respondents did not prefer tailored ads
73% of respondents did not prefer tailored ads when the tracking was done by the same website
84% of the respondents did not prefer tailored ads when the tracking was done by a third party website
86% of the respondents were not okay if the tracking was done offline

55% of the respondents who were against tailored ads belong to the 18-24 age group

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