2009 was not a great year for advertising. Nevertheless considering that mobile advertising is among the hottest emerging segment in advertising, it saw a 32% growth in UK last year, according to a study conducted by IAB and PWC.

Here are some interesting statistics and insights about the mobile ad market in United Kingdom

Total Spend : £37.6 million

Fastest Growing Formats
1. Mobile Search : £20.2 million (41% growth)
2. Mobile Display : £17.4 million (24%)
3. Tenancy : £1.4 million (17%)
4. SMS/MMS : £1.2 million (26%)

Top Display Ad Categories
1. Entertainment & Media : 61.5% market share
2. Telecom : 14.7%
3. Finance : 8.1%
4. Consumer Goods : 3.2%
5. Govt., Social & Political : 2.7%

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