With the growth of social media, lead generation has become much more personal and social. Earlier, online lead generation techniques would majorly depend on Search engine marketing to target users looking for a particular solution and advertising to them and consequently generating a lead. However, with social media, marketers connect with the consumers over a long term and generate leads through a more laborious, yet highly converting lead generation process.

According to Unisfair, these are the most popular emerging channels for lead generation (by % respondents)

Social media : 74%
Virtual Events : 39%
Mobile Channels : 34%
Others : 10%

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