Loss of productivity due to social networking seems to be a growing problem worldwide. In India too, companies have started worrying about this growing trend. Here are some statistics gathered by the Associated Chambers of Commerce and Industry (Assocham)

Average time spent per day on social networking : 1 hour
That’s an average of 12.5% loss in productivity

Respondents who built their social network profiles in office : 40%

However, it is pretty flawed to measure loss in productivity solely based on number of hours spent as another study previously pointed out that periodic ‘breaks’ taken to access social networks actually improves productivity during the rest of the hours.

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