Time Spent On Social Networking Sites And Other Website Categories In UK
Posted: May 24th, 2010.
Nielsen’s latest report for internet use in the United Kingdom shows that social networking comprises close to one-fourth of all user time spent online. For a perspective on how this has grown, Nielsen notes that time spent on social networking among UK citizens was just 8.8% in 2007. There has hence been a 159% jump in the three years since then.
Here is how the time spent online can be divided among the several internet activities
Social Networks/Blogs : 22.7%
Email : 7.2%
Games : 6.9%
Instant Messaging : 4.9%
Classifieds/Auction : 4.7%
Portals : 4.0%
Search : 4.0%
Software Info/Products : 3.4%
News : 2.8%
Adult : 2.7%
Others : 36.8%
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Time June 3, 2010 at 5:29 am
[...] Social networking is a huge phenomenon and the always-on connectivity offered by smartphones has only accelerated the trend. According to a recent study conducted by Nielsen Research, Facebook has been found to be the most popular among used applications across a variety of smartphones including iPhone and Blackberry. [...]