Twitter is soon replacing traditional communication channels as a liaison between a company and its consumers. It is also a great marketing platform. In a recent survey by MarketingProfs over which of the Twitter marketing strategies worked best, here were the responses (ranked by % of respondents)

B2B
1. Monitor Twitter for PR problems
2. Create in-person event using only Twitter invites
3. Contacting Twitter users tweeting negatively about the brand
4. Driving traffic by linking to marketing web pages
5. Provocative text to drive link clicks
6. Invite Twitter users by positive brand tweets
7. Increased Twitter followers by traditional media mention
8. Timing tweets to maximize views
9. Driving sales by linking to promotional web pages

B2C
1. Monitor Twitter for PR problems
2. Contacting Twitter users tweeting negatively about the brand
3. Provocative text to drive link clicks
4. Create in-person event using only Twitter invites
5. Driving traffic by linking to marketing web pages
6. Invite Twitter users by positive brand tweets
7. Timing tweets to maximize views
8. Increased Twitter followers by traditional media mention
9. Driving sales by linking to promotional web pages

Keep yourself updated on all the technology news by following us on Twitter or by joining us on our Facebook Page.