State of eCommerce in India
by Gowri Naveen on November 26th, 2009
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Visa recently studied the state of eCommerce in India that showed that the eCommerce segment has really been picking up well in India. Nevertheless, I am skeptical about the findings since the numbers do not seem to reflect the average user’s behavior
Average online spend by Indian internet user : $2,066 in the past one year
(This number was $2,526 for the whole of Asia Pacific)
57% of internet users had shopped online in the past one year
Largest Online Shopping Categories
Airline tickets : $700
Online travel agents : $361
Travel Accomodation : $253
Value of eCommerce
2006 : $0.8 billion
2009 : $2.8 billion
2011 : $5.6 billion
5 comments
These statistics were published as of when? When were the 2009 and 2011 projections published?
Thanks
Hi Aliza
This was published on Nov 26, ’09..
Pretty numbers for bright future ahead in Indian eCommerce scene.
Anand, “All fact links” after end of post are too many. My view.
Thanks for the comment Divyang.. Most visitors to Tech Crunchies come looking researching on a subject (and not a specific stat), and the list of related stats help them surf through the other related stats as well. I guess it should help the visitors that way. Don’t you think?
[...] eCommerce in India is more or less the same as online travel. A study by Visa last year showed that all the three top categories in online shopping was related to travel booking. And one of the biggest companies to benefit from this is state-owned IRCTC which is responsible for booking the train tickets in India. According to a recent report from Comscore, IRCTC received 7.7 million unique visitors in April 2010 – 46% up from the numbers in April 2009. [...]
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