Well, this is not a worldwide study, and just included four big markets for mobile phone applications – USA, UK, Spain and Japan. While close to 48% of the Spanish respondents had responded positively to having downloaded mobile apps, the corresponding number in US, UK and Japan were 26.2%, 27.8% and 22.4% respectively. Asked if price was a reason for not downloading app (to those who have never downloaded apps), the following percent of the people responded in the affirmative:

Spain : 23.8%
Japan : 23.5%
USA : 16.0%
UK : 15.6%

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